Startup Marketing Strategies You Need To Know

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Starting a new business is challenging. Depending on the industry, most businesses should expect to lose money in the first year due to overhead costs. Because of the difficulty of starting a new business, and the other costs involved, most startups don’t have a dedicated team of marketers to plan and strategize new ideas. Here are a few easy to learn startup marketing strategies that can get you through those early struggles.
Warning: Time is money and all of these marketing strategies take time to learn and implement, but remember when working for a startup or starting your own business it should be a given you are not aloud to sleep. :)

Easy To Learn Startup Marketing Strategies:

Search Engine Optimization (SEO)
SEO is a term that stands for Search Engine Optimization. It is a technique marketers use to attract customers to their website by using simple strategies to rank higher in search engines. People generally only click on the first few links when performing a search, which is why search engine rankings are so important.
As SEO ranking algorithms become more complex and continue to evolve, good SEO also continues to evolve. The best thing to do as a startup is to keep up with latest changes made with new updates and to adapt your content to work within those changes. 
Please check out the SEO Guide For Startups for more information.
Check out these great SEO resources:
Blogging (Content Marketing)
Connecting with your customers and proving you are an important resource is a great way for a Startup to build authority and trust with their customers and search engines.  One great way businesses can do this is by creating a blog with valuable content. Blogs are a great way to connect with your existing customers by telling them about all the great services and products you provide with out hard selling, and to attract new customers by establishing your company as being a reliable expert in a specific field. 
Blogs can be created quickly at a very small cost. They are a great way of attracting customers to larger pieces of information while still appearing friendly, personable, and professional. Blogs are great for news items, press releases, and tidbits of information that potential customers might be searching for. 
Check out these great content marketing resources:
Social Media (Relationship Building & Promotion)
Social Media comes in a variety of popular forms, including Facebook, Twitter, LinkedIn, Google+, Pinterest.  Social media for startups can be a great, free marketing tool, because it allows you to connect with customers constantly and provide them with tidbits of relevant and interesting information. In our increasingly distracted society, these short pieces of information are the best, and sometimes the only way startups  will have to connect with new customers and keeping current customers interested and coming back again and again. 
Social media can also be a great way to offer special deals and coupons to your customers, ask for and receive feedback on products and services, alert your customers to a new item, or share blog posts with your customers. 
Check out these great social media resources:
Pay Per Click Advertising (PPC)
PPC stands for pay per click, and refers to a type of ad where marketers only pay for the ad when someone clicks on it. PPC ads can be used in a number of ways to varying degrees of effectiveness.  The most effective way that a startup can use PPC marketing is by using  Google Adwords or Facebook ads  that are marketed towards particular demographic or people who are searching for specific terms related to your products and services. 
By only targeting people who are likely to be interested in your product you increase the chances that they will see the ad, click on it and be interested enough in your product or service to buy something. Of course, one of the other advantages of PPC marketing is that if they don’t click on the ad, you don’t have to pay anything. 
Check out these great PPC resources:
All of these startup marketing strategies are great ways that any startup, large or small, can use the best of their limited marketing resources to make the most money and attract and keep the most customers.
Please feel free to share any other methods below in the comments section!
About Chad Luckie

Chad Luckie is the owner and founder of The College of Marketing. He is currently the Managing Partner of Digital at Linkmedia 360, a nationally recognized marketing company in Cleveland! Chad is very active in the start-up and tech industry often sharing his knowledge by speaking at local start-up business incubators. He sold his first blog when he was only 16 years old to a holding company in London.

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