Simple SEO Tips For Start-Ups

Simple SEO Tips For Start Ups

The days where you can throw up a website and stuff it full of keywords for your search engine optimization are long behind us. In its place is a whole new world that requires careful planning and a focus on website quality. While it might seem like it’s over your head, there are plenty of small simple seo tips you can do to find your way in this world. 

You should start out with a site that focuses on a quality experience for your visitors or target audience. Recent Google updates to its algorithm have focused more and more on rewarding quality sites, with varying measures of what quality actually means. Then it’s time to focus on search engine optimization.

Research your keywords and see what types of terms your traffic is using to find the products or services that you’re offering. You can look at what competitor sites are using, or go through a keyword tool to see the most likely options that people are searching for.

Use some sort of statistics tracking tool such as Google Analytics to find out exactly what people are searching for on your website. If you have a website search box as well (and you should), see if your content management system allows you to track the searches typed in this box as well.

According to the Search Engine Journal, search engines are better for driving traffic to content sites than social media, to the tune of 300%. Another interesting statistic is that 80% of users do not pay attention or block the paid ads, and opt to go for the results that appear naturally in Google’s search results.

Five Simple SEO Tips Any Start-up Can Implement

You don’t need to be a SEO wizard to implement these tips, and they work with nearly any startup:

  1. Choose a SEO friendly content management system. WordPress is a great choice for this, but there are many others out there as well.
  2. Work your targeted keywords into your page titles. For example if you own a bakery in Cleveland, Ohio that is named Jake’s Baked Goods your title should be something like this… “Bakery in Cleveland Ohio | Jake’s Baked Goods”.
  3. Put your money into high quality content that provides a real value to your target audience. Do not just write content or start a blog for the sake of stuffing more keywords into each page. 
  4. Use a content management system, like WordPress, with a URL system that uses keywords and text in the URLs.
  5. Take advantage of social networks and make it easy for your traffic to share your content on their preferred networks.

For more information about SEO and how to implement it check out our Free SEO Guide.

About Chad Luckie

Chad Luckie is the owner and founder of The College of Marketing. He is currently the Managing Partner of Digital at Linkmedia 360, a nationally recognized marketing company in Cleveland! Chad is very active in the start-up and tech industry often sharing his knowledge by speaking at local start-up business incubators. He sold his first blog when he was only 16 years old to a holding company in London.

Comments

  1. This is a great article. I offer professional, creative website design and a lot of my clients like to take over control of their own sites so I will be directing them here for sure as this is very good information.

    Thanks,
    GlobeTek inc.

  2. Simple Start SEO says:

    Most of my clients are small start-ups or recently new within the past year. I’m constantly looking for beneficial resources to provide them. I will be including a link back in my next post.

    Thanks very much!

    Rich

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