SEO Variables You Need To Know

In order to fully understand the answer to the question, “What is search engine optimization” we are going to break down all the important seo variables we showed you in the previous lesson. Let’s take a look at the chart from last lesson again to refresh your memory. Search engines use multiple variables to determine how good a website is and how relevant it is to a user’s search query. 

On-Site SEO Variables

On Site SEO Variables Chart

High Quality Unique Content

  • Content that is unique
  • Valuable to the visitor
  • Relevancy is key
  • Do visitors immediately leave the page they are visiting or engaging with it?
  • Is content fresh and up to date

Relevant Page Titles

  • Titles that are unique to each page
  • Relevant keywords are present in the page title
  • Under 70 characters long

Clean Meta Descriptions 

  • Descriptions should be under 156 characters
  • Include relevant keywords
  • Place enticing calls to action within the description
  • Include phone numbers or promotions

Keyword Rich Header Tags

  • Use <h1>, <h2>, <h3> header tags when possible
  • Include strategic keywords that are relevant to the page that make sense

Clean Short URLS

  • Keep URLS as short as possible
  • Include strategic keywords relevant to the page content
  • Avoid numbers and symbols in page titles

Website Should Be Easy To Crawl

  • Website needs to be crawlable
  • Search engine spiders need to be able to crawl on-site seo variables
  • Avoid frames and flash media

Website Speed

  • Make sure the website or web page loads fast

Off-Site SEO Variables

Off-site SEO Variables Chart

Social Links and Signals To Your Website

  • Do popular well respected individuals share your content on social networks?
  • How many links from social channels are pointing to your website?
  • Are people engaging with your content and sharing it across their social profiles?

Links To Your Website (Backlinks)

  • Links to your website from trustworthy and high quality websites
  • Natural links that are not automatically “BUILT” or Spam
  • Quantity of high quality link to your website
  • Do not buy links or spam links 

Website Trustworthiness 

  • Quality of the links to your website
  • Length of time the website has been around
  • How long is the domain name registered for?

Anchor Text Optimization

  • Google prefers links to your website contain branded terms
  • Having a balanced link profile of branded anchor text and natural keyword anchor text is important

Link Diversity 

  • Natural links from a variety of informational websites, business websites, social networks, blogs, and other forms or websites.

Negative SEO Factors

Negative Search Ranking Factors Chart

Thin Low Quality Content

  • Less than 250 words per page
  • Content of no value to the visitor
  • Duplicate content or copyrighted content

Low Quality Links 

  • Purchased links
  • Links from low quality spammy websites
  • Link spam or robot created links from blog comments and forums

Keyword Stuffing

  • Placing strategic keywords all over a web page without regard to relevancy, readability, and value to the visitor. 

Website Cloaking 

  • Are you creating two different pages to hide secretive content? 
  • One for humans and one you only show to search engines in order to hide the content of the page you show to humans?

Check Out Lesson 7 – Writing SEO Content

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