10 Search Engine Optimization Tips to Boost Traffic and Visibility

Search Engine Optimization Tips - College of Marketing

A solid SEO (Search Engine Optimization) strategy will increase the flow of visitors to your website. With the right strategy in place, you will be able to attract the traffic you desire while standing out among your competitors. These Search Engine Optimization Tips have been designed to help you create a website that rises above the fray and attracts the traffic you need to grow your client base and boost your profits.

1. Never underestimate the power of SEO

One of the most critical Search Engine Optimization Tips that conventional companies should keep in mind is the importance of SEO. Recently, Think Insights analyzed the interaction between SEO strategies and TV marketing campaigns in Germany to determine which elements were a critical part of any marketing strategy. The study determined that companies needed to pay attention to both fronts in their marketing efforts. If they simply paid attention to traditional marketing forms like TV or radio, they would even lose business to competitors who capitalized on search terms related to their traditional advertising campaigns (Source: http://www.thinkwithgoogle.com/insights/library/studies/the-role-of-search-in-a-multimedia-campaign-germany/).

2. Be patient and prepare for a long journey

While SEO efforts can boost your traffic from day one, they can take a considerable amount of time to have a full effect in most cases. You will need to tweak your strategies as you learn more about the process, and you should expect to devote a large chunk of time to this endeavor.

3. Build a relevant website
 
Your SEO strategies will draw people to your site, but your relevancy will keep them there. Thus, you should focus on creating meaningful and useful content for your visitors. This will keep them on your site longer, and it will also boost your Google ratings as well.
 
4. Create a sitemap
 
The importance of a sitemap is often overlooked by most people. However, sitemaps are essential. Ideally, you want two sitemaps for your website. One is for humans, and the other is for search engines. In the simplest terms, sitemaps tell the search engines where you want them to take people. Your sitemap will be indexed by spiders, and it will help the spiders to understand the hierarchy of your page.
 
5. Create titles and meta descriptions for every page of your website
 
The titles of your pages are one of the most important parts of your SEO campaign. In order to rank high for a keyword, it must be part of your title. The meta description will not boost your SEO efforts, but a compelling meta description will encourage people to click on your site.
 
6. When creating anchor text, use brand names rather than keywords

In years past, people used their keywords in their anchor text. Recently, however, Google announced that they want anchor text to be branded rather than to include strategic keywords. The right anchor will help the spiders, and it will help your users. Anchor words are far more effective than bland phrases like “click here”.

7. Use press releases
 
Press releases will draw new traffic to your site, and they will help to build links to your site. Links are essential because they tell Google that a website is important and relevant for users. Thus, press releases will indirectly help you improve your ranking in the search engines.
 
8. Never underestimate the power of social media
 
By using social media creatively, you will help to define your role as an expert on your topic, and you will draw even more people to your site. In addition, social media will help to send social signals to your website, and it will build links to your website.
 
9. Keep your content fresh
 
When you add new content to your site on a regular basis, you increase your chances of attracting high quality traffic. Fresh, Unique, and Keyword Focused content will also make the search engines think that your website is relevant.
 
10. Always work on diversifying your traffic
 
These Search Engine Optimization tips will bring organic traffic to your website, but you still need to diversify your traffic. Ideally, you should have a diverse marketing campaign that includes a blend of search engine optimization strategies, social media, paid advertising, videos, and more.
 
About Chad Luckie

Chad Luckie is the owner and founder of The College of Marketing. He is currently the Managing Partner of Digital at Linkmedia 360, a nationally recognized marketing company in Cleveland! Chad is very active in the start-up and tech industry often sharing his knowledge by speaking at local start-up business incubators. He sold his first blog when he was only 16 years old to a holding company in London.

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