7 Effective Link Building Tips For Startups

Link Building Tips For Startups

Remember the good old days of link building? Sending out mass emails, automated links, spam links? Who didn’t enjoy a great night of keyword stuffing , cloaking, and duplicating the same content over and over. Heck there were times way back when, when you could even pay for enough links to help your search engine optimization. Man, those were the days. Spamdexing and linkbombing? It just didn’t get much better.

Then Google adjusted its algorithm to devalue links and punish websites who didn’t comply to their new guidelines. Google’s new restrictions messed with our strategies, tricks and shortcuts. My god, the humanity. You can learn more about the details of the Panda/Penguin progression from the Brick Marketing Blog.

There was even a bad name for for such SEO tactics, calling them “black hat techniques”. What was Google doing…actually listening to user’s looking for valuable links?

Yes they were.

If you are in startup mode and looking for great SEO tips, here you go. Brush aside the old models.

Here are 7 effective link building tips for startups…

  1. Make sure your links are valuable and from credible websites.
    • Webmasters use to focus on building as many links as possible. With Google’s changes to the algorithm make sure every link is valuable and relevant to the user and your websites content. 
  2. Do not keyword stuff within your content or anchor text.
    • It was fun while it lasted but saying the same words over and over and over again in your web content will not work in this new world. If you link to websites that keyword stuff that can be a problem as well. Bottom line? Do not keyword stuff and do not link to websites that use the practice.
  3. Focus on building relationships with trusted websites that can link to your content.
    • Focus on quality sites that relate to your content. For “SEO techniques”, websites like SearchEngineJournal.com can help drive relevant traffic and increase rankings because the editors search for and create top notch content relevant to online marketing. 
  4. Blog, Blog, and Blog.
    • Blogs are a great way to keep your content relevant, up to date, and up front in the search engines. Just creating a blog however, may not be enough. If you are really serious about what your blog can do for your startup, check out this from ProBlogger.net. They have pertinent and valuable advice for those who want to  blog. Blogs are all about creating creative content and driving engagement. Engagement with your audience is a key factor to healthy link building. 
  5. Have Patience.
    • Yes, it is the world of mega-bytes, super mega-bytes and ultimate mega-bytes, but some things still take time. You can’t expect your SEO efforts to show up in a re-fresh. Just not gonna happen. Implement your plan, follow your plan and let the seeds grow. I like Erin Everhart’s take in a SearchEngineLand.com column from last year. Patience grasshopper.
  6. Fresh Content IS king.
    • There is no doubt keeping your content fresh and pertinent is going to help your SEO efforts. Fresh and pertinent is what the Google is looking for.
  7. Don’t go to the black hat side.
    • There will be times when you want to back-slide. Fight the evil temptation to employ old, outdated techniques. Fight the black hat side. Google’s algorithm is unrelenting and unforgiving. Using black-hat tactics that are disdained by Google will only delay your success.

Be sure to share any valuable resources or feedback in the comments section below!

About Chad Luckie

Chad Luckie is the owner and founder of The College of Marketing. He is currently the Managing Partner of Digital at Linkmedia 360, a nationally recognized marketing company in Cleveland! Chad is very active in the start-up and tech industry often sharing his knowledge by speaking at local start-up business incubators. He sold his first blog when he was only 16 years old to a holding company in London.

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