Content Marketing Optimization is the NEW SEO…Well Kinda

Content Marketing Optimization Budget 2012

Remember the good old days when just about anyone who had access to a computer and ad sense account could make a nice passive income, simply by creating keyword stuffed, content that was written specifically for search engines? Well, times have changed and so has Google. Google no longer favors keyword stuffed content, instead they now favor original content that is not only well researched, but supported by facts, not fluff.

So what happened to the passive income gravy train? Well, too many people started abusing the ad sense platform, and not too long afterward, the Internet became flooded with sub-par, keyword-generated content that lacked substance and failed to offer value to readers.

In fact, websites that refuse to change and continue to use the outdated way of optimizing web content will actually be placed further down in the search engine results. Keyword stuffing is no longer a viable option for companies and businesses looking to sell and promote their services.

Content marketing optimization is a foolproof strategy for effective website optimization. According to The Content Marketing Institute, content marketing is having the ability to communicate with your customers without selling to them. It requires crafting content that engages, attracts and defines your target audience–and influences them to take action. Content marketing, therefore, is not selling or advertising your products to consumers–it’s educating them and making them more knowledgeable.

So what content marketing optimization strategies can you and your business utilize to make your content stand out from the rest? Refer to the helpful tips below:

1) Create an Attention Getting Headline

Use short, concise headlines that make a lasting impact. Use actionable words. Present tense is more vibrant and makes the reader feel as if what they are reading is taking place right now.

2) The Topic Targets the Needs of Your Audience

Consumers are interested in reading content that excites them or sparks an interest. Listen to what your target audience wants. Scour the message boards on your website and address ongoing concerns in the community. Create content that engages readers and provides helpful answers to many of their questions.

3) Case Studies

A great way to provide your readers with valuable information that is supported by facts, not fluff is to add case studies to the content you produce. You’ll also want to make sure you optimize your case studies by adding a few instances of important key words throughout the article.

By showing your target audience that there is documented proof, you are showing them cold, hard facts, not what is believed to have occurred.

4) Implement Videos and High Quality Web Graphics

What’s more entertaining for consumers, than reading a well-written article that educates them? Adding high quality video or web graphics that are aesthetically pleasing to the eye and evoke an emotional response from consumers.

One great example where this strategy was successfully employed was by a startup called WealthFront. Even though the video didn’t go viral, all individuals in their target market saw it.

5) The Content Needs to be Solid

Reading an article or newsletter that is well researched, thoroughly defines the problem, if there is one, provides supporting information and a solution is a great way to get and keep the readers interest. When you provide readers with valuable information, they’ll keep coming back for more.

About Chad Luckie

Chad Luckie is the owner and founder of The College of Marketing. He is currently the Managing Partner of Digital at Linkmedia 360, a nationally recognized marketing company in Cleveland! Chad is very active in the start-up and tech industry often sharing his knowledge by speaking at local start-up business incubators. He sold his first blog when he was only 16 years old to a holding company in London.

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