Content Marketing Ideas For Start Ups

Content Marketing Ideas For Start Ups

Nobody likes that feeling. You know, the one where it’s time to write a blog post but you have no idea what to talk about and no clue where to begin looking? Especially if you are a new company trying to get recognized in the wider mishmash of the web, it can be tough to know where to begin finding ideas. Don’t worry, it happens to the best of us. Luckily, by embedding these tricks in your repertoire, you never to need to feel stuck for something to say again, so check out the following 5 content creation ideas for start ups.

Search the News

No matter what service or product you provide, if your business is at all worthwhile then you will be able to find stories related to it in the news. First familiarize yourself with a topic, then integrate it into your existing list of content marketing ideas for start ups. With timeliness and good writing combined, you’re on your way to engaging reading material that will bring even more eyeballs your way.

Develop a Series

A series serves a dual purpose: it gives you easy, ongoing access to different aspects of your own content marketing ideas for startups; and it pulls in viewers in a longer-lasting form of engagement than a single blog post. Find an interesting topic with multiple angles, then flesh it out over a period of weeks or months.

Use Keyword Tools

One of the simplest ways to figure out what people are looking for in your field of specialization is to use a good keyword tool like the one offered by Google AdWords. Simply enter a keyword that is important to your organization, then check the results to find some related ideas and build content around them.

Utilize Your Base

If anyone knows what they want to be reading about, it’s your viewers. Whether you provide a product or service to customers or simply an engaging source of media to viewers, they know what they want to see. If you run out of ideas or need to liven things up, just ask them.

Build Content Around Images

People love looking at pictures, and the best content usually has one or more images attached. When you get stuck, instead of searching fruitlessly for an idea, find a great photo instead. Then relate it to a story or write an opinion piece and let the picture do the talking.

These steps might seem time-consuming at first, but they’re easy. Once you build them into your daily routine, you’ll have no trouble coming up with excellent content marketing ideas for start ups in no time flat.

Be sure to check out our SEO Guide for Starts Ups and read the other blog posts we have published for Start Ups on Online Marketing. 

About Chad Luckie

Chad Luckie is the owner and founder of The College of Marketing. He is currently the Managing Partner of Digital at Linkmedia 360, a nationally recognized marketing company in Cleveland! Chad is very active in the start-up and tech industry often sharing his knowledge by speaking at local start-up business incubators. He sold his first blog when he was only 16 years old to a holding company in London.


  1. Hello Chad. This article and particularly your website is a great inspiration for new starters, people like me. Thanks a lot for sharing your ideas with us…

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