SEO Ranking Factors for Startups in 2013

Any Startup business owner knows the importance of SEO ranking. However, few business owners actually understand the factors that affect where the page ranks. Fortunately, some of the most important SEO ranking factors for Startups in 2013 are covered and explained in the annual report produced by SearchMetrics.  The top SEO ranking factors for Startups in 2013 […]

The Ultimate Google Authorship Guide

The Ultimate Google Authorship Guide When you perform a Google search and someone’s author link and avatar show up beside the results, are you more likely to click those links? Since Google enacted its authorship function, searchers do find results from webmasters and content creators who take advantage of this to be more trustworthy. If […]

2 Simple Link Building Techniques For Startups

You have plenty of options for marketing your startup, especially on the Internet, and the choices can be a bit overwhelming. Link building is a marketing method that builds traffic to your website by getting links pointed at the main domain or subpages. Link building has changed over the years as Google adjusts its search […]

7 Effective Link Building Tips For Startups

Remember the good old days of link building? Sending out mass emails, automated links, spam links? Who didn’t enjoy a great night of keyword stuffing , cloaking, and duplicating the same content over and over. Heck there were times way back when, when you could even pay for enough links to help your search engine […]

The Importance of Co-occurrence and SEO for Your Start-up

What is Co-occurrence Indexing algorithms constantly change the game for web content creators and site managers who are focused on getting the gold prize of first-page ranking on Google. While keywords and anchor links previously were leading indicators of the ranking of sites, co-occurrence is a more sophisticated method that is being utilized by Google. […]

3 Online Marketing Experts Your Start up Should Know

We did some more research this week on some of the industries brightest online marketing experts. The purpose of this article is to simply introduce you to 3 more online marketing influencers your Startup should follow. Hope you enjoy it and be sure to share your comments at the end of the article. Dixon Jones recommends […]

3 Online Marketing Influencers Every Start Up Should Follow

Every two weeks The College of Marketing will be featuring 3 Online Marketing Influencers every Start Up should follow. We want to connect you with industry professionals that share top quality content free of charge via their social media accounts, websites, or blog. Feel free to read more about this weeks top 3 Online Marketing Influencers below […]

Should Your Startup Invest in SEO?

You have put a lot of hard work into researching a niche for your small business, researched the targeted audience, written a business plan and you are now ready to make the leap of owning a business. But where do you go from here? A combination of technical SEO, Creativity, and High Quality content is […]

Online Marketing For StartUps in 2013: Predictions?

  StartUps must think differently for effective Online Marketing in 2013 Marty Smith predicts that smaller enterprises must think quickly or fall prey to bigger hawks. His 2013 marketing ideas are: Disruption – Examine the opportunities, threats, strengths and weaknesses of the competitors you want to overpower. Choose the top three and examine their social […]

Content Marketing Ideas For Start Ups

Nobody likes that feeling. You know, the one where it’s time to write a blog post but you have no idea what to talk about and no clue where to begin looking? Especially if you are a new company trying to get recognized in the wider mishmash of the web, it can be tough to […]