5 Blog Writing Tips For Start-Ups

Blogging is an effective and essential component to running a business in the 21st century. Not only do you keep yourself in front of the public, but blogging allows you to position yourself as an expert. Further, regularly interacting with your audience and potential client base builds familiarity, and puts your brand on the tip of the tongues of those you reach.

To properly start a blog as a start-up, there are a few pitfalls that are vital to sidestep however. Making sure you have your vision and approach prepared are the first steps. For more steps, here are 5 tips for start-ups to utilize.

Blog Writing Tips To Consider

Brush up on your writing

You don’t need to be a professional writer to start blogging, but you do need to look competent. Invest in Microsoft Word or another reliable word processing program. Although the internet is riddled with bad writing, you can set yourself apart by not only knowing what you are talking about, but by also being competent with your grammar.

Research

As a start-up, do you know your audience? Depending on your business, you will need to know how your clients or potential clients behave and what they are looking for. Regardless of what you find out about your audience, you have to know what they need and where they go to find it.

Read

It sounds simple, but blogging, like any other function, starts with understanding and learning. Read other blogs by companies that you respect. The business or blog you follow doesn’t have to be in the same field as you. It just has to convey a clear message. Finding out how competitors or leaders in blogging perform will help you to understand how to communicate and give you a head start. Blogging is similar to making a first impression in person, so you’ll want to have a solid idea about what you want to do and say.

Stuffing

Long gone are the days of keyword stuffing and non-informational content on the internet. Well, not completely, but it will do you no good to hire a content farm or try to game the system by cramming your blog with keywords and nothing informational. Readers and customers are quite savvy and will be able to sniff out a blog that is designed to acquire hits. To be successful, your blog has to provide value and information.

Stay active

Staying active and blogging regularly, whether it is about subjects in the news or your company, stay active and write often. Writing frequently fine-tunes your writing and lets your readers knows you are interested and active.

About Chad Luckie

Chad Luckie is the owner and founder of The College of Marketing. He is currently the Managing Partner of Digital at Linkmedia 360, a nationally recognized marketing company in Cleveland! Chad is very active in the start-up and tech industry often sharing his knowledge by speaking at local start-up business incubators. He sold his first blog when he was only 16 years old to a holding company in London.

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